Mobile Marketing Tools
Helping You to Build Pocket Rockets: helpful links to build innovative applications and an arsenal of creative ideas. We've got an expertly-compiled list of essential third party resources for the modern mobile marketer, and a Stats Corner for factoids to impress bosses, investors and sceptics.
Mobile events 2012: best conferences, great discounts and free tickets – mobile marketing, mobile Web, m-payments, m-commerce…
March: The Mobile Marketing Conference (Miami, USA) * The BLN Making it Mobile Forum (London, UK) * Social Media World Forum (London, UK) * 4G Device World Summit (Seoul, South Korea) * April: Mobile Payments & NFC Asia 2011 (Hong Kong) * MMA Forum Asia (Singapore) * May: Global Mobile Internet Conference (China).
Global mobile statistics 2012: all quality mobile marketing research, mobile Web stats, subscribers, ad revenue, usage, trends…
February 2012: The essential compendium of need-to-know statistics. Beware of media hype and mobile myth – put your mobile strategy on a sound footing with the latest research from credible independent experts. Global mobile subscribers, handset sales, smartphone market share, mobile Web usage, mobile apps, mobile ad spend, top mobile operators and mobile financial services.
Mobile awards guide: the winners from the major global awards with videos and case studies; plus how and what to enter
Cannes Lions (enter now for Mobile Lions + 2011 winners + case studies) * Mobile in Money Awards (enter now for free + 2011 winners) * MMA Global Awards (2011 winners + video case studies); EMMAs (2011 winners + video case studies); Mobi Awards (2011 winners and case studies). Be inspired by the award-winning mobile campaigns, with best library of video case studies you’ll find anywhere. Find out how to enter.
Mobile metrics reports from mobile ad networks: head 2 head
Some mobile metrics reports are a showcase for ad networks' know-how with lots of useful free trend data on mobile advertising – other networks take note.
Gomez and dotMobi Latest Mobile Benchmark Data
The first-of-their kind Gomez / dotMobi benchmarks compare and rank the mobile Web experiences provided by the top businesses in airline, banking and search by measuring five critical dimensions of success for mobile Web sites — readiness, discoverability, speed, success and consistency.
