MARCH 22 UPDATE – Check out: Money in Mobile Awards 2012 – winners and finalists with videos and summaries.

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Here’s a great opportunity for a young UK or European mobile company to get some free exposure and see how you measure up to your contemporaries. As part of the BLN Making it Mobile Forum (London, March 22, 2012), 12 companies will be given the platform to pitch their companies in front of the conference audience and the competition judges (which includes venture capitalists). The winner will be the company that the judges conclude will be the one that is most likely to make money in mobile for its clients.

This has also got to be the easiest competition to enter. All you have to do is fill out your details and explain in 100 words how your business uses mobile to make money for other companies. Any mobile company can enter as long as they are: a) privately held, and b) have paying customers.

The frustrating thing about most competitions is that the judging usually takes place behind closed doors, so the only people who get to hear your pitch are the judges (some competition organizers don’t even bother to publish details on their Websites of why the winners won), so this is an attractive format.

Last year’s MiM winner, Masabi, said: “If you want to raise your profile with decision-makers in the mobile world, you should definitely enter the MiM Award 2012.”

If you are one of the 12 short-listed companies, you receive a free pass for the Money in Mobile Forum, as well as a chance to win the MiM Award. What do you have to lose?

• Nominate your company by March 1, 2012
• 2011 MiM Awards winner and finalists

The competition judges include execs from: Telegraph Media Group, FT.com, ITL, Advent, Google, mobiThinking, Accel Partners, OgilvyAction, RBS, The BLN, Balderton Capital, OpenMarket, MobileMonday, Somo Agency and MMC Ventures. Many of these are also speaking at the event.

• mobiThinking readers can claim a 20 percent discount for the Making it Mobile Forum on March 22, 2012.

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• Please comment below or email editor (at) mobiThinking.com.
• Be the first to know when mobiThinking adds new stats, guides, competitions etc… follow mobiThinking on Twitter: @mobithinking.

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