Mobile Marketing Mojo™
Welcome to the mobile Web. Fun, fast, furious and always-on. If you're a marketer getting to grips with everything mobile, mobiThinking is here to help. With insight, analysis and opinion from the world's mobi-marketing gurus. Dig in.
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... and our Site of the Week
Check out our latest pin-up and the other mobile sites honored in our Showcase. These are the sites that set the new marketing standards for the mobile web.
Be sure to check out our case studies to see how others are doing it.
The Webby Awards 2012: the award-winning mobile campaigns with case studies and videos
May 2012: videos/case studies of winning campaigns include Sony Xperia Studio (LBi); Nike Training Club (AKQA); Beef Essentials (Reactive); Heineken Star Player (AKQA); Google Wallet (R/GA); The Human Body App (DK, AKQA); The Onion; Yelp Mobile, Unstuck, Hulu, Spotify, Flipboard, Bloomberg Businessweek, Target and Kayak.
The mobiThinking guide to mobile advertising networks 2012: Local networks
This guide profiles 20 of the most important mobile ad networks. This new section looks at two leading local mobile ad networks: xAd and AT&T’s YP network.
Five-minute interview: Jay Emmet, GM at OpenMarket (Amdocs)
Jay Emmet, general manager of OpenMarket, senior vice president, Amdocs, shares his pearls of wisdom on all things mobile.